A standard layout that works for most sports
| Position | What usually goes there | Tip |
|---|---|---|
| Left chest | Club crest or team logo | Keep it compact so it stays crisp |
| Right chest | A second small logo or a front number | Balance the crest without crowding it |
| Centre front | Main sponsor or team name | The widest element on the front |
| Upper back | Player name | One clear line of text above the number |
| Centre back | Player number | The largest element on the whole kit |
| Lower back | Second sponsor or website | Leave space below the number |
| Sleeves | Small sponsors, a flag or league badge | One logo per sleeve reads best |
Cricket, football, volleyball and kabaddi kits all follow this pattern. Basketball jerseys often carry a number on the front as well as the back, and a team name across the chest instead of a sponsor.
Front of the jersey
- ✓Crest first. Decide where your crest sits before adding sponsors, so the kit still looks like your club.
- ✓One main sponsor. A single sponsor across the chest looks cleaner than three competing logos.
- ✓Front numbers. If your sport or league uses them, keep them smaller than the back number and in the same font.
- ✓Check the collar. Polo collars and plackets take up space at the top of the chest, so place logos a little lower.
Back of the jersey: names and numbers
The back is where players are identified, so make it easy to read. A short surname or nickname above a bold number is the classic choice. Pick one font for names and numbers, and a colour with strong contrast against the area behind it: a dark number on a busy pattern is hard to read from the boundary.
- ✓Send us one list with each player's name, number and size, and we lay out the whole squad.
- ✓Agree how names are written (surname, first name or nickname) before you send the list.
- ✓Check for repeated numbers, and read every name on the mockup before you approve.
- ✓Any font and colour can be used to match your kit, and the exact look is confirmed on your free mockup.
Collecting the list from a big group? The team jersey size planning guide shows how to gather sizes, names and numbers in one sheet.
Sleeves, sides and sponsors
Sleeves suit a second sponsor, a league badge or a flag. On a full sleeve jersey you also have the forearm, but logos near the cuff are seen less. Side panels are good for a pattern or a contrast colour rather than text.
Decide sponsor placements early so the layout stays balanced, and tell us which sponsor paid for which spot. Because sublimation prints the whole garment at once, adding another logo does not add a print charge: sponsor and club logos can be placed anywhere on the kit.
Why sublimation makes placement free
With screen printing or heat-applied vinyl, every extra colour or position is another step, which is why some printers charge per logo. On a fully sublimated jersey the crest, sponsors, names and numbers are part of one design that is dyed into the fabric, so there is no per-logo or per-area charge and nothing to peel. Read more in sublimation vs screen printing for jerseys.
Want us to lay it out for you?
Send your crest, sponsor logos and squad list on WhatsApp. A designer places everything and sends a free mockup within 24 hours, revised until you approve.
Does it cost extra to add more logos to a jersey?+
Where does the player number go on a jersey?+
Where should the main sponsor logo go?+
Can every player have a different name and number?+
Ready to start? Place your logos on a 3D jersey in Kit Studio, or see custom team jerseys for every sport.
