The FA baseline
FA kit and advertising regulations govern sponsor placement and sizing on affiliated clubs' kits: a single main area on the shirt front (commonly up to ~200–250 sq cm depending on competition), plus permitted sleeve and back areas, with numbers taking priority for legibility. Your county league's handbook applies these with local variations, always check the current season's handbook, as limits are revised.
This guide is general information, not legal advice, competition rules are the final word, and we check your league's current rules against your mockup on request.
Junior teams: restricted sponsor categories
Under-18 teams cannot carry sponsors related to betting/gambling, alcohol, tobacco/vaping or age-restricted products, even the pub that generously funds the senior side. Common compliant alternatives: the pub sponsors seniors while its food menu or function room brand sponsors juniors, or a second local business takes the junior front-of-shirt.
Post-DMCC and ASA rules, 'brand-adjacent' workarounds (a betting brand's logo without the word 'bets') are increasingly challenged, safest is a genuinely different sponsor for youth kits.
Numbers, names and clash rules
Leagues mandate legible numbers contrasting with the shirt body (and often specify height, typically 20–25cm). Some competitions restrict player names or require them; GK kits must contrast with both teams' outfield kits. Send us your league name with your order and we produce to its current spec, reprints because of a rule miss are entirely avoidable.
Multiple sponsors and training wear
Sleeve sponsors, back-of-shirt (above or below number), and shorts sponsors are commonly permitted as separate slots, training wear and tracksuits are usually unregulated, making them the easy home for sponsor number four and five. Sublimation makes multi-sponsor layouts free to print, so the constraint is the rulebook and taste, not cost.