How to get a kit sponsor for your club

• ✓Businesses your members own or work for. Parents, players and committee members are the warmest leads.
• ✓Local trades and shops whose customers live near the ground: builders, estate agents, garages, cafés, pubs.
• ✓Businesses already sponsoring local sport: they know the value and have a budget.
• ✓Larger local employers with a community fund.

Work out the kit cost before you ask. At our prices a squad of 16 in ready-design shirts and shorts is £688, VAT and delivery included, and fully custom £736; our football kit cost guide has more examples. Many clubs ask a sponsor to cover the kit outright, or split it between a main shirt sponsor and smaller back or sleeve sponsors.

• ✓The front of the shirt for the main sponsor, the back or sleeve for smaller ones.
• ✓Posts on the club's social media when the kit arrives and on matchdays.
• ✓Their logo on the club website and any matchday programme.
• ✓A team photo in the new kit they can use in their own marketing.
• ✓A sponsorship that runs for a set number of seasons, so they know what they are paying for.

Keep it to one page: who the club is, how many players and families it reaches, what the kit costs, what the sponsor gets and for how long. Then show them the kit. We make a free mockup of your kit with the sponsor's logo in place within 24 hours, so you can send a picture of exactly what their name will look like on the shirt.

Before you agree a placement, check your league's rules on logo size and content in our kit sponsorship rules guide.

Ask for the logo as a vector file (.ai, .eps, .svg or .pdf). A screenshot or a photo of a van can be redrawn, but it adds time. Get the sponsor to approve the mockup too, so there are no surprises when the kit arrives.