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Xipid Sports
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Guide4 min read· Design · layout

Where do logos, names and numbers go on a jersey?

A layout that works for most club kits, what changes sport by sport, and how to fit your sponsors in without the jersey looking crowded.

Short answer: put the crest on the left chest, the main sponsor across the middle of the front, the name above a large number on the back, and smaller sponsors on the sleeves or lower back. On a sublimated Xipid jersey every logo, name and number is part of the design, so there is no extra charge per logo.

Where do you put logos, names and numbers on a jersey?

Most club kits follow one layout: club crest on the left chest, main sponsor across the front, player name above the number on the back, and secondary sponsors on the sleeves. Keep the back number the largest element so it can be read from across the ground. At Xipid names, numbers and sponsor logos are included, and because the whole design is sublimated they can go almost anywhere on the jersey.

A standard layout that works for most sports

PositionWhat usually goes thereTip
Left chestClub crestKeep it compact so it stays crisp
Right chestA second small logo or a front numberBalance the crest without crowding it
Centre frontMain sponsor or team nameThe widest element on the front
Upper backPlayer nameOne clear line of text
Centre backPlayer numberThe largest element on the kit
SleevesSecondary sponsors or a league badgeSmaller logos read well here
Lower backA sponsor or the club websiteVisible when players turn away

Before you lock in the layout, check your league or association's rules on numbers, sponsor sizes and badges. Rules differ between competitions and age groups, and your league is the one to ask.

Sport by sport

  • ✓Soccer: crest on the left chest, sponsor across the middle, number and name on the back. Some competitions also use a small front number or shorts number. See soccer uniforms.
  • ✓Footy: the number is usually on the back only, large, on a plain panel so it reads through the pattern. Crest on the left chest. See footy jumpers.
  • ✓Basketball: numbers on the front and the back, with the team name across the chest and sponsors to the side or lower back. See basketball singlet design.
  • ✓Netball: position letters front and back are the main thing to plan; read the netball bibs page.
  • ✓Cricket: crest on the left chest, sponsor on the front or sleeve, and the number and name on the back for coloured cricket. See cricket shirts.
  • ✓Cycling: sponsors on the chest, back and sides, where riders behind can see them. See how to design a cycling jersey.

Fitting in your sponsors

Sponsors pay for the spots people see. The centre front is the premium spot, then the back below the number, then the sleeves. Decide the order before the design starts, and tell us which sponsor has which spot so the mockup is right the first time.

  • ✓One main sponsor on the front looks cleaner than three competing logos.
  • ✓Send the best logo file you have. PNG, JPG, PDF, AI, EPS or SVG all work. A vector file keeps edges sharp at any size.
  • ✓Single-colour versions help. A white or black version of each sponsor logo sits more cleanly on a busy pattern.
  • ✓Sponsors can change by season. Because every jersey is printed to order, next season's sponsor goes straight into the next order.

Back of the jersey: names and numbers

The back is where players are identified, so make it easy to read. A short surname or nickname above a bold number is the classic choice. Pick one font for names and numbers, and a colour with strong contrast against the area behind it: a dark number on a busy pattern is hard to read from the boundary.

  • ✓Send us one list with each player's name, number and size, and we lay out the whole squad.
  • ✓Agree how names are written (surname, first name or nickname) before you send the list.
  • ✓Check for repeated numbers, and read every name on the mockup before you approve.

Collecting the list from a big group? The size planning guide shows how to gather sizes, names and numbers in one sheet.

Why sublimation makes placement free

With screen printing or heat-applied vinyl, every extra colour or position is another step, which is why some printers charge per logo. On a fully sublimated jersey the crest, sponsors, names and numbers are part of one design dyed into the fabric, so there is no per-logo charge and nothing to peel. Read more in sublimation vs screen printing. Every design is sublimated into the fabric. If you want an embroidered or printed logo on top, ask us on WhatsApp and we quote it as an add-on.

Want to try placements yourself? Put your logos on a 3D jersey in Kit Studio.

Want us to lay it out for you?

Send your crest, sponsor logos and squad list on WhatsApp. A designer places everything and sends a free mockup within 24 hours, revised until you approve.

FAQ

Questions clubs ask

Does it cost extra to add more logos to a jersey?+
No. On a sublimated Xipid jersey, names, numbers and sponsor logos are printed into the fabric as part of the design, so there is no extra per-logo charge.
Where does the player number go on a jersey?+
In the centre of the back, as the largest element on the kit, with the player name above it. Basketball and some other sports add a smaller number on the front.
Where should the main sponsor go?+
Across the middle of the front, below the crest and collar. Smaller sponsors go on the sleeves or the lower back.
Are there rules for numbers and sponsors?+
Often, and they differ between leagues and age groups. Check with your league or association before you approve the design.
What logo file do you need?+
Any clear image works: PNG, JPG, PDF, AI, EPS or SVG. A vector file such as AI, EPS, PDF or SVG keeps the edges sharpest.