Where do you put logos, names and numbers on a jersey?
Most club kits follow one layout: club crest on the left chest, main sponsor across the front, player name above the number on the back, and secondary sponsors on the sleeves. Keep the back number the largest element so it can be read from across the ground. At Xipid names, numbers and sponsor logos are included, and because the whole design is sublimated they can go almost anywhere on the jersey.
A standard layout that works for most sports
| Position | What usually goes there | Tip |
|---|---|---|
| Left chest | Club crest | Keep it compact so it stays crisp |
| Right chest | A second small logo or a front number | Balance the crest without crowding it |
| Centre front | Main sponsor or team name | The widest element on the front |
| Upper back | Player name | One clear line of text |
| Centre back | Player number | The largest element on the kit |
| Sleeves | Secondary sponsors or a league badge | Smaller logos read well here |
| Lower back | A sponsor or the club website | Visible when players turn away |
Before you lock in the layout, check your league or association's rules on numbers, sponsor sizes and badges. Rules differ between competitions and age groups, and your league is the one to ask.
Sport by sport
- ✓Soccer: crest on the left chest, sponsor across the middle, number and name on the back. Some competitions also use a small front number or shorts number. See soccer uniforms.
- ✓Footy: the number is usually on the back only, large, on a plain panel so it reads through the pattern. Crest on the left chest. See footy jumpers.
- ✓Basketball: numbers on the front and the back, with the team name across the chest and sponsors to the side or lower back. See basketball singlet design.
- ✓Netball: position letters front and back are the main thing to plan; read the netball bibs page.
- ✓Cricket: crest on the left chest, sponsor on the front or sleeve, and the number and name on the back for coloured cricket. See cricket shirts.
- ✓Cycling: sponsors on the chest, back and sides, where riders behind can see them. See how to design a cycling jersey.
Fitting in your sponsors
Sponsors pay for the spots people see. The centre front is the premium spot, then the back below the number, then the sleeves. Decide the order before the design starts, and tell us which sponsor has which spot so the mockup is right the first time.
- ✓One main sponsor on the front looks cleaner than three competing logos.
- ✓Send the best logo file you have. PNG, JPG, PDF, AI, EPS or SVG all work. A vector file keeps edges sharp at any size.
- ✓Single-colour versions help. A white or black version of each sponsor logo sits more cleanly on a busy pattern.
- ✓Sponsors can change by season. Because every jersey is printed to order, next season's sponsor goes straight into the next order.
Back of the jersey: names and numbers
The back is where players are identified, so make it easy to read. A short surname or nickname above a bold number is the classic choice. Pick one font for names and numbers, and a colour with strong contrast against the area behind it: a dark number on a busy pattern is hard to read from the boundary.
- ✓Send us one list with each player's name, number and size, and we lay out the whole squad.
- ✓Agree how names are written (surname, first name or nickname) before you send the list.
- ✓Check for repeated numbers, and read every name on the mockup before you approve.
Collecting the list from a big group? The size planning guide shows how to gather sizes, names and numbers in one sheet.
Why sublimation makes placement free
With screen printing or heat-applied vinyl, every extra colour or position is another step, which is why some printers charge per logo. On a fully sublimated jersey the crest, sponsors, names and numbers are part of one design dyed into the fabric, so there is no per-logo charge and nothing to peel. Read more in sublimation vs screen printing. Every design is sublimated into the fabric. If you want an embroidered or printed logo on top, ask us on WhatsApp and we quote it as an add-on.
Want to try placements yourself? Put your logos on a 3D jersey in Kit Studio.
Want us to lay it out for you?
Send your crest, sponsor logos and squad list on WhatsApp. A designer places everything and sends a free mockup within 24 hours, revised until you approve.
Related
Keep exploring
FAQ




