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Guide4 min read· Cycling · design guide

How to design a cycling jersey for your club or team

A good club jersey is recognisable in a bunch from 50 metres, carries its sponsors without looking cluttered and still looks right in photos years later. Here is how to design one, step by step.

Short answer: pick one strong base colour and one accent, keep the front simple with the main sponsor high on the chest, put partners on the sides and back, and use a bright panel for visibility on the road. Then try it on a 3D model in Kit Studio or start from one of 100 ready cycling designs from A$73.

Start with what the jersey is for

A race team jersey, a social club jersey and a one-off charity ride shirt have different jobs. Race kit needs sponsor space and numbers that read in photos; a social club jersey needs to look good at the café and be easy to reorder; a charity ride jersey needs the cause and the partners to be obvious. Decide which one you are designing before you choose a colour.

Write down every logo that has to appear and how big each sponsor expects to be. That list drives the layout more than anything else.

Colour and visibility

  • ✓One base colour and one accent. Two strong colours read better in a moving bunch than five.
  • ✓Use bright panels. Fluoro yellow, orange or white on the shoulders, sides or back make riders easier to see on the road.
  • ✓Think about the sun. Dark jerseys absorb heat on long summer rides; a lighter base is cooler.
  • ✓Check contrast for logos. A dark logo on a dark panel disappears; give each sponsor a contrasting background.

Because every jersey is sublimated, gradients, fades and patterns cost nothing extra, but use them to support the club colours, not to compete with them.

Panels and layout

A cycling jersey is seen from the front, the side and, most of the time, from behind. Plan the design panel by panel.

AreaWhat usually goes there
ChestClub name or crest, main sponsor
Back, upperClub name large enough to read from behind
Back, lowerSecond sponsor or the club website
SidesAccent colour, partner logos
SleevesSmall partner logos, a flag or a band in the accent colour
CollarAccent colour or a short motto

Keep the zip line in mind: logos placed across the centre front are split by the zip, so most clubs place the main sponsor either side of it or above the chest.

Sponsors without clutter

Clubs often have more sponsors than space. Rank them: the main sponsor gets the chest and upper back, the next two get the lower back and sides, the rest go on the sleeves. Use one-colour versions of partner logos in the accent colour so they sit in the design rather than on top of it.

Names and numbers are included in every price, so riders can have their own name on the back or sleeve if the club wants it.

Try it in 3D, then get a mockup

Our Kit Studio has a full-zip cycling jersey you can colour and lay out on a 3D model, so the committee can see the front, sides and back before anyone pays. If you would rather start from something finished, browse 100 ready cycling designs from A$73 and change the colours, crest and sponsors.

Either way, a real designer sends a front and back mockup within 24 hours and adjusts it until the club is happy. You pay only after you approve it.

Files and the final check

  • ✓Logos: vector files (AI, EPS, PDF or SVG) give the sharpest print; any clear image works for the first mockup.
  • ✓Colours: send the codes your club uses so the print matches your other kit.
  • ✓Sizes: collect fits and sizes once with the size guide.
  • ✓Proof: check every sponsor spelling and the club name on the final mockup before you approve.

Jerseys are made to order in our own factory in India and arrive in around 4 weeks from design approval. Read more on how sublimation works and which fabric to choose.

Designing a club cycling jersey?

Send your colours, crest and sponsor list on WhatsApp. Free mockup within 24 hours, no minimum order, pay only after you approve.

FAQ

Questions clubs ask

Can I design my own cycling jersey online?+
Yes. Kit Studio has a full-zip cycling jersey you can colour and lay out on a 3D model, and a designer then sends a free mockup within 24 hours.
How much does a custom cycling jersey cost?+
Our ready cycling designs start from A$73, with names, numbers and sponsor logos included. Prices are in Australian dollars.
How many sponsors can fit on a cycling jersey?+
As many as the layout has room for: the chest, upper and lower back, sides and sleeves can all carry logos, and sublimation prints every colour at no extra cost.
Is there a minimum order for cycling jerseys?+
No. Order one piece or a full squad, and mix sizes from juniors to adults in the same order.
How long does delivery take?+
Kits are made to order in our own factory in India and arrive in around 4 weeks from design approval, sent by tracked courier. Delivery is included, with no GST or import charges to pay on delivery.